I haven’t written here about Full Pull Wines since my post on Nov. 28, 2009, when I first visited the unique wine retailer in Seattle’s SoDo district. At the time, I described it as a fantastic experience, which I highly recommended to Washington wine lovers.

It’s a recommendation that I continue to make. I’m happy to say Full Pull just keeps getting better and better.

In an unusual business model, owner Paul Zitarelli sells quality Washington wine through an email list. In the 19 months since launch, Full Pull’s email list has more than quadrupled, with offers of about 400 outstanding Washington wines, priced from $8 to $150 a bottle.

In other words, there’s something for everybody.

All you have to do is go to Full Pull’s website and sign up. You’ll receive Paul’s compelling emails several times a week.

His emails are classic examples of storytelling. He doesn’t just give the name of the wine for sale and a price. He weaves stories about the grapes, the land, the farmers and the terroir, in addition to providing information about the wine, the winery and the winemaker.

In other words, he makes the wine come alive, while educating and entertaining you with each email that arrives in your inbox.

You can find more details in one of my March columns, Wine O’clock Wednesday, in Seattleite Magazine.

But don’t just take my word for it. Read the posts and articles from many of Washington’s wine experts on Full Pull’s website.

Cheers!