Here are links to some articles written about analytics, retirement and wine by Margot Sinclair Savell.
Additional samples are available upon request by sending email to margot@margotsavell.com.
Measurement and Analytics
Measurement and Analytics- How to Create Captivating Content During COVID-19 (Zignal Labs)
- Competitive Intelligence: Behind Enemy Lines (Zignal Labs)
- Twenty Measurement Tips for 2020 (Zignal Labs)
- Media Analytics: Look Back and Look Forward (Zignal Labs)
- How Much Do You Know About Deepfakes? (Zignal Labs)
- Start Your 2020 Corporate Comms Planning Now (Zignal Labs)
- Election 2020: Cutting Through the Noise (Zignal Labs)
- So You’re in a Communications Crisis – Now What? (Zignal Labs)
- The Intersection of Communications, Crisis and Measurement (Zignal Labs)
- Goodbye Vanity Metrics, Hello Next-Generation Metrics (Zignal Labs)
- How Data Can Turn You into a Communications Champion (Zignal Labs)
- How to Measure the Media Impact of Your Corporate Values (Zignal Labs)
- Do You Measure Up? (Zignal Labs)
- Correlating Business Data with Media Analytics to Understand the Impact on Brand Reputation (Zignal Labs)
- Why Sentiment Analysis is More Important Now Than Ever (Zignal Labs)
- Protect Your Company’s Reputation from Threats by Social Bots (Zignal Labs)
- How to Measure Sentiment for Brand Health – Part 2 (Zignal Labs)
- Analyzing Sentiment for Brand Health – Part 1 (Zignal Labs)
- Scoring Your Company’s Brand Health (Zignal Labs)
- Your Guide to Brand Measurement (Zignal Labs)
- Turn Global Data into Insights in Your Command Center -Part 4 (Zignal Labs)
- Creating Consensus to Establish a Command Center – Part 3 (Zignal Labs)
- Creating a Command Center for the C-Suite – Part 2 (Zignal Labs)
- Your Guide to Creating a Collaborative, Centralized Command Center – Part 1 (Zignal Labs)
- Your Guide to Finding and Analyzing the Right Influencers (Zignal Labs)
- The Importance of Influencer Analytics (Zignal Labs)
- Media Metrics that Matter to Businesses and Brands (Zignal Labs)
- Media Metrics for Businesses to Use with Caution, if at All (Zignal Labs)
- Image Analytics Emerges as Vital Measurement for Communications (PR News)
- How to Monitor Competitive Intelligence to Drive Your PR Strategy (PR News)
- A Guide to Executing a Complete Media Analysis Research Report (PR News)
- Measuring the World: Tips & Tactics for Global Measurement Programs (PR News)
- Measurement is Core to Every Communications Program (The Measurement Standard)
- 2009 White Paper: Do Fortune 100 Companies Need a TwitterVention? (Influencia)
- 2011 Best Practices in Digital Measurement (Weber Shandwick)
- 2011 Proving the Value of Your Digital Efforts to the C-Suite (Weber Shandwick)
Retirement
- 10 Tips for Planning a Road Trip (Huffington Post)
- What to Look for When Renting an RV (Huffington Post)
Wine
Wine
- Caprio Cellars, Walla Walla (Write for Wine)
- Youngberg Hill, Oregon (Write for Wine)
- Lugana Lovers (Write for Wine)
- Superb Ricasoli 1141 Wines (Write for Wine)
- Profile of Washington winemaker Brennon Leighton: Sophisticated Wine from a Punk Rocker (Seattleite)
- Boudreaux Cellars – Mighty Fine Wine (Write for Wine)
- Henschke Wines (Write for Wine)
- Wines with Soul – Soul Growers (Write for Wine)
- Murrieta’s Well (Write for Wine)
- Good-Value Iberian Wines (Write for Wine)
- Top 15 Washington State Cabernet Francs (Seattlelite)
- It’s Summer Sipper Time (Seattleite)
- Airplanes and Bottles Do Mix (Seattleite)
- Murietta’s Well (Write for Wine)
- Sauvignon Blanc for Summer (Write for Wine)
- Efeste: True Love on Valentine’s Day (Write for Wine)
- Data Science to Easily Pair Wine and Cheese? Yes! (Write for Wine)
Additional samples are available upon request by sending email to margot@margotsavell.com.