I’ll be in Napa Valley and Sonoma for a long weekend to visit friends, taste wine and speak at the Innovation Summit in Healdsburg. It will be the first time my two worlds – social media measurement and wine blogging —  collide. In a good way, of course.

I’ll be speaking about social media metrics and ROI in the afternoon, and participating in a fireside chat about wine blogging in the evening. I’m joining an awesome lineup of speakers, and honored to be asked to participate. I’m also really looking forward to finally meeting Paul Mabray, Jim Morris and Hardy Wallace; they’ve been very engaging on Twitter for a couple of years, but I’ve never met them in person.

On this trip, I’m only visiting a few wineries. In Napa Valley, I’m looking forward to seeing Colleen and David Topper from Goosecross Cellars and Christophe Smith from Titus Vineyards, along with Wine Soiree‘s Andrew Lazorchak, whom I just met in person in Woodinville last weekend.

In Sonoma, Michel-Schlumberger Wine Estate will be my main focus. Michel-Schlumberger has an excellent reputation for its Bordeaux varieties, so I’m very excited to taste their wines and experience their beautiful estate.

In addition, a visit to Seghesio Winery is on the agenda of the Innovation Summit. At the fireside chat, Caymus wine will be poured.

I plan on tweeting throughout the trip, so don’t wait for the blog posts later. Follow me on Twitter @writeforwine

Cheers!