The Live Nobile project pays tribute to the 50th anniversary of Tuscan winery Avignonesi. What is Live Nobile? According to Avignonesi, Live Nobile reflects their commitment to blending tradition with the modern, while always maintaining their vision to be a good ancestor. For this campaign, Avignonesi released its 2014 vintage of Vino Nobile di Montepulciano DOCG. This is a 100% Sangiovese with cool-looking labels designed by Indian-born American artist Amrita Marino. She created ten new labels for this 2014 vintage, honoring “ordinary moments with a touch of elegance” and capturing the “living Nobile approach – celebrating everyday experiences with sophistication and joy.” Continue reading →