Red is the new white?

I recently read an interesting article in The Vancouver Sun, which used to be my hometown newspaper. The report was called Fishing for White, and states that red is the new white — much like fashionistas declare which wardrobe color is “the new black” each season. Here is the opening paragraph from the Sun article:

“You may have heard the new red is white, but making the switch has been anything but easy for most red wine drinkers in North America. Yet while many are still clinging to their acidified shiraz, and alcoholic zinfandels, British Columbian wine drinkers appear more willing than most North American tipplers to live at the edge of wine fashion and that means reaching for white wine this summer.”

Now perhaps it’s my British Columbian roots that bring me to “the edge of wine fashion” by drinking white wines and even rosé on my deck as the weather finally turns warmer in the northwest. But I don’t think so.

No, I think it’s natural for anyone–even hard-core red wine drinkers like me–to reach for something light and refreshing in the heat of summer … particularly if you’re nibbling on prawns or other light snacks that make up summer fare.

So here’s to summer!

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About Margot

Margot started writing about wine decades ago as a national journalist in Canada and the U.S. She and Dave created this website in 2007. Originally, the website introduced people to wines in Washington state, the second-largest wine region in the U.S. But over the years, the site expanded to feature other wine regions in the U.S., Canada, and in the world. If you like to read about standout wine and winery stories, then Write for Wine is for you.